The Mere Exposure Effect in Relationships

Observation of Relationship Patterns: Have you ever noticed how people often end up dating their neighbors? This phenomenon is particularly common among students during their freshman year, where couples frequently form between those living across the hall from each other or attending the same premed classes.

Psychological Explanation: This tendency can be explained by a psychological concept known as the mere exposure effect. The more we encounter something, the more we tend to like it. Exposure leads to familiarity, and we are naturally drawn to and feel safer around familiar people and things.

Reference: This concept is discussed in Logan Ury’s book, “How to Not Die Alone: The Surprising Science That Will Help You Find Love.”